PRESS / MEDIA
PRESS / MEDIA
Overview
Dale Parker Media is an independent Vancouver Island–based
outlet specializing in professional photography and editorial coverage. We
produce publication‐ready media for concerts, sports, community events, and
local businesses. Our work blends visual storytelling with clean, journalistic
writing, delivering high‐quality coverage for organizers,
venues, and PR teams.
About Dale
Parker
Dale Parker is a professional photographer and creative
director based in Mill Bay, BC, specializing in action‑driven sports coverage,
concert photography, and editorial storytelling. With extensive experience
photographing fast‑moving subjects and a deep personal background in sports
analysis, strategy, and performance understanding, Dale brings a uniquely
informed perspective to athletic imagery.
His strong sports acumen allows him to anticipate plays,
read movement, and capture decisive moments with precision—making his work well‑suited
for pro‑level sports environments, athlete profiles, team promotions, and media‑ready
coverage. Dale also works across concerts, community events, real estate
imaging, and business features, supported by a full professional gear setup
including the Nikon Z9, NIKKOR Z 70–200mm f/2.8, NIKKOR Z 100–400mm, and
advanced lighting systems.
Coverage
Areas
· Sports
Photography (Pro, Amateur, Youth)
· High‑Performance
Athletics & Action Coverage
· Concerts
& Live Music
· Festivals
& Cultural Events
· Business
Features & Grand Openings
· Community
Stories & Editorial Photography
BC Sports
Coverage
Editorial sports photography from Vancouver Island
Publishing
Channels
·
Dale Parker Photography operates under the Photoshot.ca website.
·
Dale Parker Media operates under the subdomain media.photoshot.ca.
·
Social media (Instagram, Facebook, X)
· Partner publications and cross-posted features
Audience
Our readership includes Vancouver Island residents, event
organizers, local businesses, and community groups seeking reliable, visually‐driven
coverage.
Services
Offered
·
Concert & event photography
·
Media coverage for organizers and sponsors
·
Editorial writing
·
Same‐day or next‐day selects
·
Full galleries delivered within 48–72 hours
·
Real estate photography
· Business promotional photography
Past
Coverage Highlights
·
Green Dragon Games — Business Feature
·
Local sports events across Cowichan Valley
·
Concert and festival coverage
· Editorial portrait features
Gear List
·
Primary Cameras:
o Nikon
Z9 (flagship mirrorless, high-speed autofocus, 45.7MP full-frame sensor)
o Nikon
Z7 II (backup mirrorless, high-speed autofocus, 45.7MP full-frame sensor,
versatile for wide-angle and general use)
·
Lenses (Prime and Zoom):
o NIKKOR
Z 14-24mm f/2.8 S (wide-angle zoom for landscapes and interiors)
o NIKKOR
Z 35mm f/1.8 S (prime lens for low-light and portraits)
o NIKKOR
Z 50mm f/1.8 S (prime lens for versatile general use)
o NIKKOR
Z 85mm f/1.8 S (portrait prime lens for sharp, flattering portraits)
o NIKKOR
Z 70–200mm f/2.8 VR S (telephoto zoom for portrait and event coverage)
o NIKKOR
Z 100–400mm f/4.5–5.6 VR S (telephoto zoom for distant subjects)
o 600mm
telephoto (manual focus, specialized for wildlife and moon photography)
·
Lighting:
o Godox
V1-N flash system
o Remote
strobes & lighting modifiers
·
Accessories:
o Tripods,
monopods, batteries, memory cards, remote triggers
Working
Style
We prioritize:
·
Fast turnaround
·
Clean, publication‐ready edits
·
Professional communication
·
Respect for venue rules and artist/organizer
expectations
Contact
Dale Parker Media Mill Bay, B.C. Email: contact@media.photoshot.ca Website: media.photoshot.ca Social: @DaleParkerMedia
Downloadable Assets
Logos, headshots, and press‐ready materials available upon request.